HELM. An expert that shows its evidence.
Most AI tools answer confidently whether or not they know. HELM was built the other way around: read the record first, say what's known and what's missing, and only then advise.
The doctrine was distilled from more than two million words of reviewed expert material on Google Local Services Ads.
Evidence first. Advice second.
- Reads the record. Leads, calls, spend, position and outcomes are reconciled before any recommendation.
- Separates known from missing. If outcomes are unresolved, HELM says so before answering anything that depends on them.
- Bound to a doctrine. Advice is grounded in curated Local Services expertise, not generic internet knowledge.
- Guardrails it can't cross. A register of 36 things it must never recommend.
- Advice, not autopilot. HELM recommends; changes to your account follow the same approval rules as everything else.
"This account is producing. The strongest observed value is in roof replacement, while repeat contacts are making Google's reported cost per lead look materially lower than the cost per distinct person."
"I also found five booked outcomes that aren't yet matched to revenue. I'll show that gap before answering any question that depends on return."
From the CallRadius Signal demo. Fictional account; answers scripted from synthetic evidence.
Inside the products you use.
CallRadius
Expert review of managed Local Services accounts, so recommendations reach your manager with their reasoning attached.
CallRadius Signal
Ask HELM about your own account: the cost gap, your best category, whether to change budget.
Reports
In Signal reports, HELM writes the executive read, with the evidence behind every number.
Ask it about a real-looking account.
The CallRadius Signal demo lets you explore a fictional roofing business and see how HELM reads the evidence.