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Insights

Local intelligence, explained plainly.

What’s new across RadiusLocal.ai, how to measure Local Services Ads and AI answers without fooling yourself, and how to decide what kind of help you need. Written by the team that builds the platform.

Company5 min read

We didn't copy the playbook. We rewrote it.

Six products, each built for one moment in how a customer finds and hires a local business. Here's why we built them that way, and what we actually did differently.

CallRadiusClickRadiusCallRadius SignalClickRadius SignalRadiusLocal.ai MeetRadiusLocal.ai Social
Company6 min read

Introducing RadiusLocal.ai Social

Most owners know they should post every week and never find the hour. RadiusLocal.ai Social plans, writes and designs the week from your own facts. Here's why we built it and where it stands.

RadiusLocal.ai Social
Company5 min read

Introducing RadiusLocal.ai Meet

Booking pages, video meetings, AI notes and webinars in one place, built around the meetings where local businesses win work. Here's why we built it and what's live today.

RadiusLocal.ai Meet
Strategy5 min read

The meeting is not the finish line

A good consultation can still go nowhere if nobody owns the next step. Here's a simple routine for before, during and after the meeting, and how to book the next step while the client is still there.

RadiusLocal.ai Meet
Strategy6 min read

Reviews are read by machines now

Your Google reviews show up in Maps, in your Local Services Ads ranking and in the sources AI answers read. Here's how to earn more of them, and reply well, without breaking Google's rules.

CallRadiusClickRadius
Strategy5 min read

Answer the phone: why responsiveness runs your Local Services Ads

With Local Services Ads, a missed call can cost you twice: once in the job you lose, and again in your ranking. Here is what Google says, and how to cover the phone without hiring a call center.

CallRadiusCallRadius Signal
Agencies4 min read

White-label done right: what your clients should see

White-label puts your name on the work, and on every claim in it. What clients should see, what they shouldn't, and how to use demo data in sales materials without misleading anyone.

CallRadiusClickRadiusCallRadius Signal
Agencies5 min read

Adding AI visibility to your agency as a measured service

Clients are starting to ask whether ChatGPT recommends them. Here's how to add AI visibility as a service with a baseline, defined deliverables and honest reporting, instead of a vague promise.

ClickRadius
Strategy4 min read

Several locations? Measure each market on its own

A single account-wide average can hide a strong market and a struggling one at the same time. How to measure each location or service area on its own, without reading too much into small numbers.

CallRadiusCallRadius SignalClickRadius
Strategy5 min read

Planning for busy season across Local Services Ads and AI answers

Busy season is decided weeks before it starts. A practical plan for both channels: capacity first, then calls, reviews, seasonal pages, a budget built on your own history, and the numbers to check afterward.

CallRadiusClickRadiusCallRadius Signal
Strategy5 min read

Your business facts are infrastructure now

Your hours, services and credentials are no longer just website copy. Ads, maps, directories and AI answers all read them. Here's how to build one source of truth and keep every copy consistent.

ClickRadiusClickRadius Signal
Strategy6 min read

Twelve questions to ask any local marketing provider, including us

How do they count a lead? What can they change without asking? What happens to your history if you leave? Twelve questions worth asking any provider, with our own answers alongside.

CallRadiusClickRadiusCallRadius Signal
Measurement5 min read

Share of voice depends on who you compare against

The same AI answers can give you 14%, 20% or 29% share of voice, depending only on which competitors you count. A worked example, and how to choose a comparison set you can live with.

ClickRadius SignalClickRadius
Measurement5 min read

Demand has a shape: reading leads by hour and weekday

Leads don't arrive evenly. They cluster by hour and weekday, and the hours when nobody answers quickly can cost more than any ad setting. How to read the shape of your week, and when it's solid enough to act on.

CallRadius SignalCallRadius
Measurement5 min read

From lead to booked job to revenue: closing the loop

Leads are a cost. Jobs are revenue. The link between them is the number most owners never measure. How matching works, why the unmatched gap should stay visible, and how to record job values without new software.

CallRadius Signal
Measurement6 min read

Did that change work? Judging before and after without fooling yourself

You changed something and the numbers moved. Before you credit the change, run through seven checks that separate a real effect from timing, chance and everything else that happened that month.

CallRadius SignalClickRadius Signal
Signal5 min read

A guided tour of the ClickRadius Signal demo

ClickRadius Signal is planned for 2027, and its sample workspace already shows how it's designed to work. Here's where to start, what each screen answers and the details worth noticing.

ClickRadius Signal
Signal6 min read

A guided tour of the CallRadius Signal demo

The CallRadius Signal demo has nine screens. Here's the order we'd open them in, the question each one answers, and the detail worth noticing on each.

CallRadius Signal
Signal4 min read

Signal, explained: one idea behind two products

CallRadius Signal and ClickRadius Signal give owners who run their own marketing the same evidence our managed teams use, as a read-only view. Here's what each one shows, what neither one does, and who they're for.

CallRadius SignalClickRadius Signal
Signal4 min read

Google says $39. The real number is $62.

When one customer calls twice and then sends a message, a report built on conversion events can count three leads. Here's how that makes cost per lead look better than it is, and how to measure the real number yourself.

CallRadius Signal
Measurement4 min read

Mentioned, cited or missing: how to read an AI answer about your business

An AI answer can name your business, link to your website, do both or do neither. Here's why those are different results, and how to count them so the numbers mean something.

ClickRadius Signal
Measurement3 min read

Website readiness isn't AI visibility, and why we report them separately

A readiness score tells you whether your website is easy for AI to understand and cite. Visibility tells you whether AI actually does. Treating one as the other leads to bad decisions.

ClickRadius SignalClickRadius
Strategy3 min read

The 20-minute AI self-audit for local businesses

Ten buying questions, three AI assistants and one simple sheet. A hands-on method for finding out what AI says about your business, and what to fix first.

ClickRadius SignalClickRadius
Strategy3 min read

Managed or self-serve? An honest guide to choosing

Four products, two kinds of help. Four questions to ask yourself, a side-by-side comparison, and the cases where the honest answer is neither yet.

CallRadiusClickRadiusCallRadius SignalClickRadius Signal
Strategy3 min read

Two front doors: planning for Local Services Ads and AI answers together

Customers find local businesses at the top of Google and, increasingly, by asking an AI assistant. The two work very differently, but the same few assets feed both.

CallRadiusClickRadius
Company3 min read

How we label numbers: our evidence standard

Every number we publish is measured, illustrative or proposed, and we say which. Here's the standard we hold ourselves to, written down so you can hold us to it.

Agencies3 min read

Client reports that get read: a one-page standard for agencies

Most monthly reports are skimmed for one number and filed. Here's a one-page standard for Local Services and AI search reporting that clients actually read, and that holds up when they ask questions.

CallRadiusClickRadius

Product screens in these articles come from our public demos and show fictional businesses with synthetic figures.

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