Insights topic
Agencies
Reporting, packaging and white-label practice for agencies that serve local businesses. 3 articles.
White-label done right: what your clients should see
White-label puts your name on the work, and on every claim in it. What clients should see, what they shouldn't, and how to use demo data in sales materials without misleading anyone.
Adding AI visibility to your agency as a measured service
Clients are starting to ask whether ChatGPT recommends them. Here's how to add AI visibility as a service with a baseline, defined deliverables and honest reporting, instead of a vague promise.
Client reports that get read: a one-page standard for agencies
Most monthly reports are skimmed for one number and filed. Here's a one-page standard for Local Services and AI search reporting that clients actually read, and that holds up when they ask questions.