Strategy
Planning across Local Services Ads and AI answers, and choosing the right help. 10 articles.
The meeting is not the finish line
A good consultation can still go nowhere if nobody owns the next step. Here's a simple routine for before, during and after the meeting, and how to book the next step while the client is still there.
Reviews are read by machines now
Your Google reviews show up in Maps, in your Local Services Ads ranking and in the sources AI answers read. Here's how to earn more of them, and reply well, without breaking Google's rules.
Answer the phone: why responsiveness runs your Local Services Ads
With Local Services Ads, a missed call can cost you twice: once in the job you lose, and again in your ranking. Here is what Google says, and how to cover the phone without hiring a call center.
Several locations? Measure each market on its own
A single account-wide average can hide a strong market and a struggling one at the same time. How to measure each location or service area on its own, without reading too much into small numbers.
Planning for busy season across Local Services Ads and AI answers
Busy season is decided weeks before it starts. A practical plan for both channels: capacity first, then calls, reviews, seasonal pages, a budget built on your own history, and the numbers to check afterward.
Your business facts are infrastructure now
Your hours, services and credentials are no longer just website copy. Ads, maps, directories and AI answers all read them. Here's how to build one source of truth and keep every copy consistent.
Twelve questions to ask any local marketing provider, including us
How do they count a lead? What can they change without asking? What happens to your history if you leave? Twelve questions worth asking any provider, with our own answers alongside.
The 20-minute AI self-audit for local businesses
Ten buying questions, three AI assistants and one simple sheet. A hands-on method for finding out what AI says about your business, and what to fix first.
Managed or self-serve? An honest guide to choosing
Four products, two kinds of help. Four questions to ask yourself, a side-by-side comparison, and the cases where the honest answer is neither yet.
Two front doors: planning for Local Services Ads and AI answers together
Customers find local businesses at the top of Google and, increasingly, by asking an AI assistant. The two work very differently, but the same few assets feed both.