- Every number we publish is measured, illustrative or proposed, and we say which.
- Demo screens use fictional businesses with synthetic figures, and are labeled that way.
- Gaps are shown as gaps, not filled with estimates.
- We don't promise rankings or AI recommendations, because nobody can.
Why we wrote this down
Marketing for local businesses has a trust problem. Owners have been shown screenshots of results that weren't theirs, promised first-page rankings and handed reports full of numbers that can't be traced to anything. We build measurement products, so the way we treat numbers is the product. We'd rather show you the standard than ask you to take it on faith.
Three kinds of numbers
| Kind | What it means | Example on this site |
|---|---|---|
| Measured | Counted on our production systems, with the date of measurement. | "26,673 Local Services leads synced and analysed", measured in October 2026 across all accounts. |
| Illustrative | From a public demo with a fictional business and synthetic figures, internally consistent but not real. | The $39 and $62 cost-per-lead figures in the CallRadius Signal demo. |
| Proposed | A plan or price that isn't final yet. | ClickRadius Signal's $29 and $79 prices, which depend on a paid pilot. |
When a number appears without one of these labels nearby, that's a mistake on our part, and we'd like to hear about it.
Demo data is always marked
Our product screens come from public demos. Summit Roofing & Construction and Example Heating & Air are fictional. Their competitors are fictional. Every screen says so, and so does every caption on this site. No client data appears on this site.
Known, missing and unresolved
Real accounts always have gaps: a booked job not yet matched to revenue, an AI provider that didn't answer, analytics that aren't connected. The easy thing is to estimate around them. We don't.
- HELM separates what's known from what's missing, and flags unresolved outcomes before answering a question about budget.
- ClickRadius Signal excludes unavailable AI answers from the denominator and says how many there were, instead of scoring them as a "no".
- Where analytics aren't connected, we say "not measured", not "zero" and not a guess.
A gap you can see is safer than a number you can't trust.
Denominators, out loud
A rate is meaningless without knowing what it's a rate of. So we state the denominator: cost per distinct person, not per conversion event; mentions out of usable answers, from a stated number of intended answers; share of voice among the competitors you selected. We explain why each choice matters in Google says $39. The real number is $62. and Mentioned, cited or missing.
What we won't claim
- Guaranteed results. Ad results depend on Google, and AI answers depend on each provider. We guarantee transparency, not positions.
- "First" or "only". We'd rather describe what our products do than make claims about everyone else's.
- "Patented". We have US patent applications pending, and that's exactly how we describe them.
- Borrowed proof. Any customer story we publish will be one the customer agreed to, with real numbers.
- Cause from coincidence. A change after an action doesn't by itself prove the action caused it, and our reports say so.
Hold us to it
If you find a number on this site, in a demo or in one of our reports that doesn't meet this standard, tell us at info@radiuslocal.ai or through the contact page. We'll fix it and say what changed.
Questions about anything in this article? Talk to a person. We answer every message.
