- Signal is $29 a month: full reporting, plus one HELM deep review per complete data window and five HELM questions a month.
- The unlimited HELM add-on is $14 a month and removes those HELM limits on the Signal plan.
- Signal Pro is $79 a month: unlimited HELM included, plus call intelligence and rival tracking.
- Prices are per connected Local Services account, in US dollars, before any applicable taxes. No setup fee, no minimum term.
- Every plan is read-only, and enrollment is opening soon with a 14-day trial that needs no card.
The three options side by side
CallRadius Signal has two plans and one add-on. All three come from the Signal Subscription Agreement, which sets the prices that apply after the trial.
| Signal | Signal + unlimited HELM | Signal Pro | |
|---|---|---|---|
| Monthly price | $29 | $43 ($29 + $14) | $79 |
| Full reporting | Yes | Yes | Yes |
| HELM deep reviews | One per complete data window | Unlimited | Unlimited |
| HELM questions | Five a month | Unlimited | Unlimited |
| Call intelligence | No | No | Yes |
| Rival tracking | No | No | Yes |
| Read-only access | Yes | Yes | Yes |
The add-on is only for the Signal plan. Pro already includes unlimited HELM, so there's nothing to add.
The HELM limits, in plain terms
HELM is the expert AI inside Signal. It reads your account record, separates what's known from what's missing, and explains what it finds with the evidence behind it. On the $29 plan you get HELM in two forms.
- A deep review. One deep review of your account for each complete data window (the agreement's term for the period the review covers).
- Five questions a month. Your own questions about your own account, such as "Why is my cost per person higher than Google's figure?" or "Should I change my budget?"
For many owners that's enough. You read the reporting, get the deep review, and ask a handful of follow-ups. If you find yourself wanting to ask more often, the add-on or Pro removes the limits.
Add-on or Pro: the $36 question
If you already know you want unlimited HELM, the real choice is between two prices:
- Signal plus the add-on: $29 + $14 = $43 a month.
- Signal Pro: $79 a month.
Both give you unlimited HELM. The difference is $36 a month, and that $36 buys exactly two things: call intelligence and rival tracking. So the question isn't really about HELM. It's whether those two features are worth $36 a month to your business.
What call intelligence gives you
Call intelligence turns your recorded calls into a picture you can read without replaying every minute: transcripts, caller intent, handling quality and outcomes. Signal keeps the transcript, the handling analysis and the recording reference, not the audio file. That matters because the demo notes that Google's recording window is up to 30 days, while your conversation record in Signal outlives it. See Call intelligence, explained.
What rival tracking gives you
Rival tracking puts competitor movement next to your own position, so you can see when a rival is gaining. In the public demo (a fictional roofing company with synthetic figures), it shows the current number one competitor adding 22 reviews alongside the demo business's own review count. See Position, rivals, geography and timing.
A simple way to decide
- If calls are where jobs are won or lost, and you'd use call review to coach whoever answers the phone, Pro is likely worth it.
- If your market is competitive and you want to know when a rival is pulling ahead, Pro is likely worth it.
- If you mainly want reporting and frequent HELM answers, Signal plus the add-on at $43 does that for less.
Who each plan suits
| Plan | A good fit if you |
|---|---|
| Signal, $29 | Want honest reporting on cost per person, outcomes and categories, and are happy with one deep review and a few questions a month. |
| Signal + add-on, $43 | Like to dig into your numbers often and want to ask HELM as much as you like, but don't need call review or rival tracking. |
| Signal Pro, $79 | Want everything: unlimited HELM, a readable record of your calls, and competitor movement tracked next to your position. |
All three are self-serve. If what you really want is someone to run the account, compare with our managed service, CallRadius, or read Managed or self-serve?
How the pricing works
- Per connected account. Prices are per connected Local Services account. If you connect two accounts, each one is priced separately.
- US dollars, before tax. Prices exclude any applicable taxes.
- No setup fee, no minimum term. There is no long-term commitment. You can cancel at any time from inside Signal.
- Changing plans. If you switch plans during a paid billing period, the difference is prorated by our payment processor.
- Google ad spend is separate. Signal is reporting. What you spend on Local Services Ads is paid to Google, as it is today.
Billing dates, the trial and cancellation are covered in Trial, billing and cancellation. You can compare Signal with our other products on the pricing page.
Common questions
Can I start on Signal and move to Pro later?
Yes. You can change plans, and if you do so during a paid billing period the difference is prorated by our payment processor.
Am I charged during the trial?
No. The 14-day trial needs no card and you won't be charged during it. Your paid subscription begins only if a card is on file when the trial ends. Enrollment is opening soon.
Does any plan let Signal manage my ads?
No. Every plan is read-only. Signal cannot change bids, budgets, campaigns or settings, and HELM only recommends.
Is Google ad spend included in the price?
No. Signal's price is for reporting. Your Local Services ad spend is separate and goes to Google.
Questions about anything in this guide? Talk to a person. We answer every message.
