How CallRadius Signal works

What Signal is, and what it is not

Google's Local Services reporting tells you what you spent and how many leads came in. It doesn't tell you how many of those leads were the same person calling back, which ones became paid work, or which services are actually worth the money. CallRadius Signal fills in that picture.

The Signal agreement puts it plainly: Signal reads the data in your Local Services account and presents it back to you as reporting, analysis and, depending on your plan, HELM. It is not advertising management. You still run your own ads. Signal helps you see clearly enough to make your own decisions.

If you'd rather have someone run the account for you, that's our managed service, CallRadius. Not sure which fits? Managed or self-serve? walks through the choice.

Connecting your Google account

1. Sign up. You create your Signal account and accept the subscription agreement. Sign-in is by a one-time link sent to your email, so there's no password to manage. Keep that mailbox secure, because anyone with access to it can reach your reports.
2. Connect Google. After sign-up, you connect the Google account that holds your Local Services Ads and grant access. You need to be authorized to connect that account.
3. Signal starts reading. Signal uses the connection only to read your Local Services data and archive it.
4. Disconnect any time. You can disconnect from inside Signal, or revoke access in your Google account settings. Disconnecting stops new data from being collected.

What Signal reads and organizes

Signal pulls together several streams of evidence about your account and reconciles them. The public demo describes five evidence streams being reconciled. The main things you'll see organized are these:

• Leads and distinct people. Google counts conversion events. Signal links repeat contacts to the same person, so a customer who called twice and sent a message counts once. Nothing is thrown away: the repeats stay visible and inspectable. Why this matters is covered in Google says $39. The real number is $62.
• Outcomes. Which leads booked, and which booked jobs are matched to revenue. Signal reports the data Google provides together with figures you enter yourself, such as what a job was worth. Where a figure is an estimate or an allocation rather than a direct measurement, Signal says so on screen.
• Charge state. Whether a lead was charged or credited, and which leads need review.
• Position. Where you appear in the local pack over repeated checks.
• History. Google keeps Local Services history for a limited period. Signal archives what it collects so your reporting doesn't disappear. See how Signal handles your data and archive.

The screens, using the demo

The CallRadius Signal live demo lets you click through every screen. It uses a fictional business, Summit Roofing & Construction, with synthetic figures and no live Google connection. Here is what each screen is for:

The demo's navigation carries the same reminder throughout: reporting only, no account changes.

Where HELM fits

HELM is the expert layer inside Signal. It reads the account record first, separates what is known from what is missing, and shows the evidence behind what it says. If outcomes are still unresolved, it says so before answering any question that depends on return.

In the demo, HELM opens with three findings about the fictional account and offers starting questions such as "Explain the CPL gap" and "Should I cut budget?". Those demo answers are scripted from the synthetic evidence on screen. No live account or model is queried.

One important limit: HELM recommends. On a Signal account it cannot act, because Signal is read-only. Any change is yours to make in your own Google account.

Plans in brief

Prices are per connected Local Services account, per month, in US dollars, excluding any applicable taxes. There is no setup fee and no minimum term.

• Signal, $29 a month: full reporting, with HELM limited to one deep review per complete data window and five questions a month.
• Unlimited HELM add-on, $14 a month: removes those HELM limits on the Signal plan.
• Signal Pro, $79 a month: unlimited HELM included, plus call intelligence and rival tracking.

The full comparison, and how to choose, is in CallRadius Signal plans explained.

Status: enrollment opening soon

CallRadius Signal enrollment is opening soon. When it opens, every account starts with a 14-day free trial and no card is required to start. If you never add a card, live reporting pauses after day 14 and nothing is charged. The details are in Trial, billing and cancellation. The Signal trial page will open for sign-up when enrollment does. To hear first, join the early-access list.

Common questions

Can Signal change my ads by mistake?

No. A Signal-connected account is technically restricted to observation only. Signal will not change your bids, budgets, campaigns or account settings.

Does Signal guarantee more leads or a better position?

No. Signal reports on what happens in your Google account. It does not guarantee leads, calls, bookings, revenue, ranking or any other outcome.

What happens if Google changes what data it shares?

Signal depends on Google. If Google changes, limits, delays or withdraws access to Local Services data, Signal's reporting may be reduced or interrupted.

Can I try it before enrollment opens?

You can explore the public demo today. It shows every screen with a fictional business and synthetic figures.

Where do the terms I'm reading come from?

From the Signal Subscription Agreement, version CR-SIGNAL-2026-09. Where this guide and the agreement differ, the agreement governs.